Book + Brand Design
Turning a book into an experience.
A complete visual communication project for The Speaker, covering the book design, promotional collateral and debut launch materials for the author's guide to creative speaking and presentation.
- Client
- FGP Resources / Niyi Adesanya
- Year
- 2012
- Location
- Lagos, Nigeria
- Services
- Creative Direction, Book Design, Cover Design, Marketing Collateral, Launch Campaign Design, Art Direction
The challenge
The publication needed to work on multiple levels: as a credible professional resource, an attractive physical product and a promotional asset capable of generating interest around its launch.
Our approach
The design established a recognisable visual language around the speaker and subject matter throughout the whole book. Bold display typography and imagery gave the book immediate presence, while the microphone imagery on the cover created a direct connection to speaking and presentation. Supporting pieces—including the launch invitation, book advertisements, product mock-ups and promotional layouts—were developed from the same system.
The outcome
A unified visual experience was created across the publication and its launch campaign, allowing the book to function not only as a piece of editorial content but also as a recognisable product with a strong promotional presence.
Gallery
- WOW Impression Studios (Now merged with Polongo Africa)
Start here
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